Affiliate Marketing is a great way to earn money by recommending products you genuinely enjoy. You can promote, share, and review affiliate products on your social media feed, for instance. The best part is that you make a commission every time somebody buys one of your recommendations! Affiliate links take you from one website to another so that sales can be tracked between both sites.

How does affiliate marketing work?

Affiliate marketing is an effective way to reach wider audiences and extend your network.  To be successful sellers and product creators, affiliates and consumers all have their part to play.

Let’s take a closer look at the connection these three parties have to ensure you will be able to market your products successfully.

Who is affiliate marketing for?

1. Seller and Product Creators

The seller is someone who’s selling a product. This can be a physical object or service.

It could also be the advertiser and enjoy potential revenues from affiliate marketing.

The seller may be an e-commerce company that has established a dropshipping operation and wants to expand its market reach by paying internet retailers to advertise their products. Or the vendor might be a SaaS (software as a service) firm that employs affiliates, who promote their marketing solutions for commission.

2. The Affiliate

Affiliates are people who encourage marketplace buyers to buy the seller’s product. They promote products to persuade people that they are worth buying.

Affiliates usually target audiences that share their interests. Customers in the same niche are more likely to take action on any offers.

3. The Consumer

The consumer is the driving force behind affiliate marketing.

Sales and promotional agencies often use affiliate links to help market their product. If a customer buys what’s being promoted and the marketer is an affiliate, they will receive a sales commission. The affiliate may notify the customer of this.

The customer will usually not pay more for a product when it is sold through affiliate marketing. The profit of the sale is included in the price that’s set by the retailer.

How do affiliate marketers earn money?

Affiliate marketing is an attractive option for people wanting to make money online. So, how do they get paid after linking the seller to the buyer?

There are different affiliate programs with different terms and conditions. There are three main ways you can get paid:

Pay per sale

This is the most common affiliate marketing plan. The consumer buys merchandise as a direct result of an affiliate’s promotion, the merchant then pays the affiliate a percentage of the product’s price. To make a commission in this program, the consumer must make a purchase.

Pay per lead

Within this system, the affiliate gets paid when they provide a lead. They encourage consumers to visit the merchant’s website and take some form of action through their promotion. This might include filling out a contact form, signing up for a trial, subscribing to a newsletter, etc.

Pay per click

This type of program focuses on getting customers from the affiliate to the merchant’s website through an affiliate link. Any income is dependent upon how much additional website traffic is generated.

What is the best way to market affiliate links?

Marketing is key for affiliates. You need to grab people’s attention and convince them to buy things. Here’s a rundown of some of the most popular marketing methods.


An influencer is someone who can affect the purchase decision of a large number of people. It makes sense for them to use affiliate marketing!

Their large followings can lead to increased visibility for the seller on social media and through interactions with their followers. Influencers can then take a cut of any profits generated.

An influencer campaign might consist of product reviews with photos or videos or an account takeover. The influencer’s style and branding will need to match up with the brand’s ethos and vision.


Bloggers are great at impacting conversions for retailers by improving rankings for organic search terms. Affiliate marketing is one of a few different ways bloggers can make money. They’ll sample and review the product from a consumer’s point of view, providing a comprehensive article that promotes the brand in an interesting way, drawing traffic back to the merchant.

Bloggers share the benefits of the product and increase sales and they are rewarded for their help.

Email lists

Email marketing is still a great way to promote affiliate offers and drive traffic. Some affiliates might use their email list to market the seller’s items. Others might make money from email newsletters that provide a commission on each purchase through product links.

Some affiliates generate an email list from previous campaigns and send messages about any new items they’re promoting.

What are the benefits of affiliate marketing?

Firstly, affiliate marketing is a great way to make money online. One of the reasons it’s so popular is because it’s fairly simple. All you need to do is promote and sell products, educating clients along the way to make money. You don’t have to worry about developing, maintaining or delivering the offer.

Affiliate marketing is very safe. When you join an affiliate program, there’s no upfront cost. You may be able to start making money right away with an established affiliate product or service.

Affiliate marketing is a fairly passive way of making money. You only have to put in the effort at the start when it comes to establishing your traffic sources. When you create your product link it has the potential to provide an income stream – so as long as you update and manage them regularly. As a result of this, it makes it a good side hustle for many.

Finally and most importantly to be successful in affiliate marketing, you must have trust with your readers. It’s important to carefully pick products to promote that you know and believe in.