If you’re looking to generate money on YouTube, check out the methods below for monetising your channel and content.
The most obvious way to profit on YouTube is through advertising. However, it isn’t the only option or even the best method, the best way to make money on YouTube is to use all the methods below. There are almost 1.9 billion monthly visitors on the internet, and half of it is made up of YouTube. However, 500 hours of video are uploaded to the site every minute, which means there’s a lot of competition.
There are several options available to you after you’ve built up a following. Get creative and find ways to make money from your YouTube channel. We’ll show you how to do so, with step-by-step instructions.
Make money using YouTube ads
Become a YouTube partner and join the program
The YouTube Partner Program is a program that allows professional YouTubers to use certain features on the site.
You don’t have to be a partner to profit on YouTube (simply establishing an AdSense account and gaining views is enough), but being a Partner makes things much easier.
Many YouTube partners enjoy many income streams: not just video advertisements, but also YouTube Premium subscription payments, and services that directly touch your devoted followers’ wallets like Super Chat, channel memberships, and the merchandise shelf (more on these later.)
Build the popularity of your YouTube channel
To participate in the program, you must have at least 1,000 subscribers and 4,000 watch hours in the previous year.
Create an AdSense account
This is simple. Just follow YouTube’s official guide to AdSense accounts.
Check you meet the criteria for each method of monetization
Each monetization channel has different eligibility requirements. For instance:
Ad revenue: to earn ad revenue, you must be at least 18 years old, and you must create advertiser-friendly content, the less controversial your videos, the more YouTube advertisers will be comfortable running ads on them, and the more money you make.
If a YouTube Premium subscriber views your video, you get a cut of their subscription fees. (This is something that happens automatically, which is convenient).
You must be at least 18 years old and have more than 30,000 followers to sell channel memberships to your fans (i.e., your subscribers opt-in to pay you an additional amount).
The merchandise shelf is an area in the background of your video where you may advertise items from YouTube’s shop. You must be at least 18 years old and have at least 10,000 subscribers to sell goods on this shelf.
To use the feature, you must be at least 18 (and reside in a country where the service is accessible). In addition, if you want your audience to have the option of paying to have their messages highlighted in your live chats during your live streams, you must meet these requirements:
Be open to ongoing reviews
According to YouTube, as a YouTube Partner, your channel will be held to a higher standard. You must adhere not just to the YouTube Partner Program rules, but also to the Community Guidelines. Not forgetting that you must stay on the legal side of copyright issues.
Make sponsored content
You don’t have to be on Instagram to be an influencer. The #sponcon approach has the benefit of not requiring you to give YouTube a cut of your profits. You negotiate directly with the brand, and they pay you directly. It’s no surprise that it’s a popular approach for YouTubers to make money.
If you have a large and/or active audience that is relevant to the target market of a particular brand, they will want to hear from you.
Find a brand to work with
When it comes to the names you collaborate with, quality is crucial. You may already have a list of ideal companies in mind. Make sure you perfect your brand pitch before forwarding it if you’re aiming for the moon or starting from the bottom up.
Consider joining up with an influencer marketing platform. These are websites that act as intermediaries, connecting marketers looking for relevant influencers with suitable ones.
Know your worth in the deal
According to Klear’s most recent study on influencer marketing, YouTube films are the most costly sponsored content that companies may purchase from influencers. Therefore, because video is more expensive to produce, video influencers can demand a greater fee for their films than they would for Instagram Stories or Facebook posts.
Before you sign a contract, figure out how much you’re worth. While your price will vary based on your audience’s size, engagement, and relevance to your possible partner, get an idea of what you’re worth before signing anything.
Always be crystal clear about your #sponsored #ad
Sponsored content is advertising that has been paid for and/or sponsored by a third party. This means you’ll need to stay up with Google’s Ad policies FTC ASA (U.K.) as well as the rules of the UK Advertising Association if you’re an American or British citizen.
Transparency is beneficial to your legal well-being as well as your connection with your audience. To assist you in ensuring that your viewers are aware that you’re advertising to them, YouTube offers a clear disclosure option.
Make use of affiliate marketing
If your YouTube audience is engaged and devoted, but not yet large enough in terms of headcount, look for firms using affiliate marketing to grow.
Businesses’ YouTubers encourage their followers to browse the brand’s website or specific product pages. They receive a cut of any purchases made through their affiliate links, as you guessed it.
In terms of set-up and logistics, affiliate partnerships are comparable to sponsored content arrangements, so follow the instructions above to get started.
In conclusion …
While it is feasible to earn a lot of money from your YouTube account as a content producer, it isn’t easy. Every minute on the planet, 500 hours of video are uploaded to YouTube across the world.
Numbers don’t lie. As a result, making money online gets more difficult. These are still viable methods to make money with YouTube and have a side hustle that generates income from the platform.